By “you” or “your” we are referencing all end users of brighter-health.com (“the website”) and its Services. “We” or “our” refers to Brighter Health, the provider of the site.
- Information We Collect and How It’s Used
- How We Share Your Information
- How We Collect and Use Information
- Automatically Collected Information
- Posting on Forums and Leaving Comments
- Site Links
- Child Safety Guidelines
- Affiliate Disclosure
Information We Collect and How It’s Used
In order to better provide you with our numerous services, we collect two types of information about our users: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our site.
Personally Identifiable Information
This refers to information that lets us know the specifics of who you are. When you engage in certain activities on this site, such as registering for a newsletter, membership or subscription, submitting content and/or posting content in public areas, entering a contest or sweepstakes, filling out a survey, or sending us feedback, we may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, we may ask that you provide us personal information, such as your first and last name, mailing address (including zip code), e-mail address, telephone number(s), and other personal identifying information. At this time Brighter Health does not sell products or services on the site, therefore we will never ask you to provide billing information, such as a credit card number.
Non-Personally Identifiable Information
This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you visit on our site in several ways. This information may include the Uniform Resource Locator (“URL”) of the website that you just came from, which URL you go to next, what browser you are using, and your Internet Protocol (“IP”) address. This information is analyzed in aggregate for us to analyze trends in the site’s audience and traffic. This information is also used to help us identify ways to improve your user experience on our site, and present information tailored to your interests.
We do not sell, trade, or rent your Personally Identifiable Information to others. We do provide some of our services through contractual arrangements with affiliates, services providers, partners and other third parties. We and our service partners use your Personally Identifiable Information to operate our sites and to deliver their services.
We will encourage our service partners to adopt and post privacy policies. However, the use of your Personally Identifiable Information by our service partners is governed by the privacy policies of those service partners, and is not subject to our control.
How We Collect and Use Information
We do not collect any Personally Identifiable Information about you unless you voluntarily provide it to us. You provide certain Personally Identifiable Information to us when you:
(a) register for our services and register your e-mail address with us;
(b) enter sweepstakes or contests sponsored by us or one of our partners;
(c) sign up for special offers from selected third parties;
(d) send e-mail messages, submit forms or transmit other information by telephone or letter; or
We may also collect information from you at other points on our site that state that such information is being collected.
In addition, we may also collect, or our third party ad server and/or content server may collect, certain Non-Personally Identifiable Information. This information is ultimately stored in the form of store categories, and, in some cases, specific URLs. We use your IP address to diagnose problems with our servers, software, to administer our site and to gather demographic information. Our third party ad servers will also provide us with summary, but not individual, reports that will tell us how many ads were presented and clicked upon at our site.
Automatically Collected Information
The cookies facilitate and customize your use of the site, make the site run more smoothly, and help us to maintain a secure site. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies some parts of our site may not work properly in your case.
We may use an outside ad serving company to display banner advertisements on our site. We will not provide any third-party ad server with any of your Personally Identifiable Information or information about your purchases. We and our third party ad server will collect and use Non-Personally Identifiable Information about you, such as your IP address, browser type, the server your computer is logged onto, the area code and zip code associated with your server and whether you responded to a particular ad. Other advertisers may also place banner ads on our site in the same manner as above, but we will not disclose any Personally Identifiable Information to them.
At our site you can be assured that your Personally Identifiable Information is secure, consistent with current industry standards. The importance of security for all Personally Identifiable Information associated with our user is of utmost concern to us. If your Personally Identifiable Information is collected, it is protected in several ways. Access by you to your Personally Identifiable Information is available through a password and unique customer ID selected by you. This password is encrypted. We recommend that you do not divulge your password to anyone. In addition, your Personally Identifiable Information resides on a secure server that only selected Brighter Health personnel and contractors have access to via password. We encrypt your Personally Identifiable Information and thereby prevent unauthorized parties from viewing such information when it is transmitted to us.
Personal information that you provide that is not Personally Identifiable Information also resides on a secure server and is only accessible via password. Since this information is not accessible from outside Brighter Health you will not be asked to select a password in order to view or modify such information.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personally Identifiable Information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.
Posting on Forums and Leaving Comments
You should be aware that when Personally Identifiable Information is voluntarily disclosed (i.e. your name, e-mail address, etc.) in the discussion forums or other public areas on this site, that information, along with any information disclosed in your communication, can be collected and used by third parties and may result in unsolicited messages from third parties. Such activities are beyond our control and this Policy does not apply to such information. Any submissions to forums or other public areas on this site are accepted with the understanding that they are accessible to all third parties. If you do not want your comments to be viewed by third parties, you are advised not to make any submissions. Ultimately, you are solely responsible for maintaining the secrecy of your password and/or account information. Please be careful and responsible whenever you’re online.
Child Safety Guidelines
You must be at least 18 years old to have our permission to use this site. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors that are under 18 years of age.
We may disclose personal information when required by law or in the good-faith belief that such action is necessary in order to conform to the edicts of the law or comply with a legal process served on our Website.
Certain products and services we recommend on this site may be affiliate links. All the products we recommend are either things we use ourselves or have researched and confirmed are of the highest quality and integrity. These programs allow us to provide quality content to you at no charge.
Adapted from 2 Cal. Transactions Forms—Bus. Transactions § 8:74
Last Updated: January 15th, 2020